How many times have you come across these buzzwords; “influence and social currency” in your daily digest of blog posts, articles, and tweets? What do these terms mean?
I use Klout to track and measure my influence on the internet. I believe you have a question for me at this point which would be;
What is Klout?
Klout is a tool that measures social influence across the web. The higher the Klout score, the higher the social influence.
From their website:
“The Klout Score is the measurement of your overall online influence. The scores range from 0 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 25 variables to measure True Reach, Amplification Probability, and Network Score. The size of the sphere is calculated by measuring True Reach (engaged followers and friends vs. spam bots, dead accounts, etc.). Amplification Probability is the likelihood that messages will generate retweets or sparks a conversation. If the user’s engaged followers are highly influential, they’ll have a high Network Score.”
Don’t misunderstand for having more followers because having more followers doesn’t necessarily give you a higher Klout score. Your ability to interact, create genuine conversation and have conversations with other accounts that are high Klout scorers is key to getting a better number as well.
One would ask me; How do you use Klout?
I use Klout to help determine if I’m positively interacting with my audience or not. I actually use Klout to get a clear perspective of who is directly interacting and exchanging the tweets I send out. It also allows me to ensure that the folks that influence me and that I influence into are all well represented.
With regards to “True Reach & Amplification”; Klout says, my messages/tweets are more likely to be amplified than the average person.
Most of the topics that brought about my Klout score are; #African #Ghana #Accra #ICT4D #SocialMedia & #MobileTechnology
Hope this blog-post was helpful. If you have any questions for me, kindly send me a reply via Twitter; @MacJordan. Also; to figure out your Klout score simply go to http://www.klout.com and enter in your Twitter name.